Advertiser Overview
⚠️Creative fatigue detected on "Monsoon Grocery Sale" — CTR dropped 18%
ℹ️Budget pacing: 3 of 4 campaigns at 80%+ daily budget
✅"Tiffin House Featured" campaign ROAS target exceeded (+20%)
Active Campaigns
4
+1 this week
Impressions (7d)
24,580
+12.3%
Clicks (7d)
687
+8.5%
CTR
2.8%
+0.3%
Total Spend (MTD)
₹12,450
+15.2%
Avg CPC
₹18.10
-₹2.30
Conversions
142
+22%
ROAS
3.4x
+0.6x
Active Campaigns
| Campaign | Type | Budget | Spend | Impressions | Clicks | ROAS | Status | Actions |
|---|---|---|---|---|---|---|---|---|
| Monsoon Grocery Sale | Sponsored Items | ₹500/d | ₹3,200 | 8,450 | 234 | 3.8x | active | |
| Pharmacy Boost | Category Boost | ₹300/d | ₹1,080 | 4,000 | 108 | 2.4x | active | |
| Tiffin House Featured | Featured Store | ₹400/d | ₹2,400 | 6,230 | 189 | 4.2x | active | |
| Flash Weekend Sale | Sponsored Items | ₹200/d | ₹0 | 0 | 0 | 0x | draft |